Meeting/Event Information
The New Trade Barrier: Getting Recommended by AI Search
Buyers around the world are increasingly using AI tools such as ChatGPT, Google AI Mode, and Perplexity to identify and evaluate potential suppliers.
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This session will explain:
- How AI is changing international buyer behavior,
- Introduce the concept of Generative Engine Optimization (GEO), and
- Provide practical strategies exporters can use to improve their visibility and credibility in AI-generated search results.
Speakers
Justin Seibert is President and Founder of Direct Online Marketing, an internationally recognized digital marketing agency that has helped companies expand into more than 150 countries. A three-time Top 25 search marketing expert, Justin specializes in AI search, international digital marketing, and online business growth. He serves as Treasurer of the West Virginia District Export Council and is an Associate Member of NADEC.
Fred Latuperissa is founder and president of ExIm20/20 Group, an international trade consulting firm specializing in export development, global market strategy, and economic development. With a 39-year federal career spanning the U.S. Navy and the Departments of Veterans Affairs, Defense, State, and Commerce, he served with the U.S. and Foreign Commercial Service in leadership roles across Southern California and as Acting Commercial Officer at U.S. Embassies and Consulates in Europe, Asia, and Canada.
